Then, as the co-producer of many of Depeche Modeâs greatest works, he helped to create experimental music with global chart appeal. Gareth produced five albums for techno innovators Depeche Mode and six albums for synth-pop superstars Erasure, and many more.Īs the mixer of John Foxxâs seminal album Metamatic, he realized that an artist could truly define his sound with electronics. My guest this week is producer/ engineer Gareth Jones, whoâs a pioneer in the use of cutting edge digital equipment, sampling technology, and synthesizers. Even old analog engineers are now okay with mixing in-the-box.Subscribe: Google Podcasts | Spotify | Stitcher | Email | TuneIn | RSS and allow us to apply our own meaning through your introspection.Podcast: Play in new window | Download (Duration: 44:46 - 41.0MB) Offer us something from the heart, something particularly moving about your life. The holidays are generally a heartwarming time of year, so I encourage artists to be extra vulnerable right now. These offers aren't necessarily "holiday" themed, but rather YOU themed through the guise of a shared experience that is the holiday season.ĭoes Christmas have you reflecting on your family history? Does the New Year evoke a spirit of renewal? Etc, etc. It can be a single piece of music, a video, a piece of concept art. Reflect on that intensely and offer us something that captures the spirit of that point-of-view. ![]() Get down to the essence of what observing that holiday (whichever ones you do) uniquely means to you at this point in your life. I encourage music artists to try this instead. While it may be tempting to fall into cliché marketing tactics like offering musical "gifts", holiday discounts, or piggybacking off other Christmas themes. Hisham Dahud - ArtistPro Founder | Music Artist (aka Rizik) Know your audience and understand that you'll have another full 365 days coming up to build relationships with them and sell to them in a less crowded market. Don't feel like this is your ONLY chance to make an impact. Go through the process yourself to make sure it's easy for them to take action and move on with their day. Plan ahead, schedule your ads or social posts ahead of time and make sure wherever you're sending them to the links work, and the sales cart and/or coupons are working. Think lowest hanging fruit - incredible discounts to move excess inventory of your merch, bundled discounts to move merch and CDs (maybe offer free gift-wrapping with each sale - get creative!), a private streamed holiday concert to all who pre-save your song, a downloadable PDF of your top picks for holiday gifts for the music-lovers in their family when they sign up for your newsletter. Your audience has SO much going on right now, make sure if you're promoting something it's easy to understand what it is and it gives them VALUE. If you're overwhelmed or confused by everything you want one promotion to accomplish for you, your audience will be overwhelmed. Take a vacation like everyone else and decide ahead of time ONE thing you're going to market and figure out ONE thing you want out of the promotion - more followers, more engagement, more adds to playlists, more merch sales - so that you can clearly plan and execute a campaign that makes sense and is focused. When it comes to surviving the holidays as you build your career - draw boundaries.
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